Carbon neutral shipping has been on our to-do list since we founded Ethical Cashmere. Until last year, we hadn't come across a way to do it that was affordable to a small business on a tight margin that was also convenient to shoppers.
This Autumn/Winter 2021, we introduce the Lilac Purple to our EVERYDAY Vibrants collection. The first purple on our store, we were inspired by flowers in neighbourhood meadows, lilac and antique roses, and the sweetness of plum blossoms and jacaranda in backyards and parks.
But if Ethical Cashmere is to be authentic, I had to do what a Himalayan business person would. Would it help our weavers if I added something? And that was when he confessed that our weavers didn't have enough to buy food in lockdown.
I should begin by emphasising that the weave of cashmere would not be enough to compensate for inferior quality of the fibre itself. A high quality, naturally soft-bred cashmere wool woven for sturdiness would still feel softer than a mixed-bred, lower grade wool woven for maximum softness.
That said, all other things being equal, what's the difference?