But I was curious. Perhaps tourists to Dal Lake are on a budget, so the merchants may simply be trying to match their price range. I happened to travel with my best cashmere scarf with me at the time, so I brought it out and asked the merchant whether he had any that were like this.
Carbon neutral shipping has been on our to-do list since we founded Ethical Cashmere. Until last year, we hadn't come across a way to do it that was affordable to a small business on a tight margin that was also convenient to shoppers.
This Autumn/Winter 2021, we introduce the Lilac Purple to our EVERYDAY Vibrants collection. The first purple on our store, we were inspired by flowers in neighbourhood meadows, lilac and antique roses, and the sweetness of plum blossoms and jacaranda in backyards and parks.
But if Ethical Cashmere is to be authentic, I had to do what a Himalayan business person would. Would it help our weavers if I added something? And that was when he confessed that our weavers didn't have enough to buy food in lockdown.