Our Story


Ethical Cashmere brings online cashmere products from a traditional Himalayan cashmere enterprise based in Pokhara, Nepal.

Sumi comes from a line of authentic Kashmiri master weavers. Today her family own a cashmere shop in Pokhara and still produce cashmere in Kashmir, India (the origin of cashmere and the source of the most exclusive fine cashmere). Sumi is currently also in university studying for a business degree in Kashmir, while managing the supply side of Ethical Cashmere.

Jason (an English teacher) and Nuraini (an environmental professional) came to know Sumi through their travels and discovered the ethical value inherent to traditionally produced Himalayan cashmere crafts. A partnership was instigated to open an online channel to bring Sumi’s Ethical Cashmere to new markets as an affordable and sustainable alternative to mass-produced wool and polyester fleece.